Forever 10 - Kelsey Plum Jersey Retirement Campaign
For this project, I was tasked with developing the brand identity and supporting artwork around the University of Washington athletics’ campaign for the retirement of two-time WNBA Champion, two-time Olympic gold medalist, and former Husky women’s basketball legend Kelsey Plum. The campaign name, “Forever 10” celebrates Plum’s journey from UW to the WNBA and representing team USA on the international stage in addition the legacy she left at the University of Washington.
Above are some of photos I took around Pike’s Place that were incorporated into the Seattle specific collage wall.
Here’s a glance at how the some of the key design elements were incorporated into athletics and sport specific design work including the graffitied, collage walls and the repeating logo border elements I built from the second photo from the previous section of a wooden sign at Pike’s Place.
In men’s basketball specific branding the same overall style, tear elements, and wall patterns persist from athletics branding with a handful of sport specific elements integrated.
Throughout the 2024-25 men’s basketball had a handful of home game theme nights. The graphics shown above are from the “Black Out” game versus Washington State.