Washington Athletics’ Big Ten Transition (2024-25)
For Washington's transition into the Big Ten I wanted to build scalable design assets that could translate across sports that incorporated gritty, textured feel with Big Ten, University of Washington, and some of Seattle's visuals around Pike's Place Market. The backbone of this campaign were these graffitied, collage walls that I took photos of in the alley down to Seattle’s Gum Wall at Pike’s Place Market. I used generative fill to wipe the walls clean and incorporated Big Ten, University of Washington, and in some cases Seattle specific visuals into each.
The two collage walls featured above were used most throughout the campaign. They were the two non-sport specific walls, which allowed them to be utilized across sports. One features exclusively University of Washington athletics wordmarks, visuals and Big Ten conference logos and the other combines Washington athletics assets with photos taken around Seattle’s Pike’s Place Market.
Above are some of photos I took around Pike’s Place that were incorporated into the Seattle specific collage wall.
Here’s a glance at how the some of the key design elements were incorporated into athletics and sport specific design work including the graffitied, collage walls and the repeating logo border elements I built from the second photo from the previous section of a wooden sign at Pike’s Place.
In men’s basketball specific branding the same overall style, tear elements, and wall patterns persist from athletics branding with a handful of sport specific elements integrated.
Throughout the 2024-25 men’s basketball had a handful of home game theme nights. The graphics shown above are from the “Black Out” game versus Washington State.